Asha Philip x Gymshark

Asha Philip, is arguably one of the most decorated sprinters in British history, being an Olympic, World, European and Commonwealth medalist. Together, we formed a groundbreaking partnership with Gymshark, one of the fastest growing brands in the world, who specialise in athleisure wear. Through this partnership, Gymshark took their first leap into elite level track & field and further established their performance credentials as one of the industries leading sports brands.

Alice Dearing x SOUL CAP

Teaming up with specialist swimming brand SOUL CAP, Alice Dearing, one of the world’s top marathon swimmers and the only black swimmer currently representing Great Britain, will work to dispel the stereotypes and barriers around black people & swimming.

Being one of the world’s top marathon swimmers and the only black swimmer currently representing Great Britain, we teamed Alice with swim brand SOUL CAP, who specialise in providing swimming caps for large afro hair.

This partnership not only provides a functional solution for BAME communities to enter the water, but also brings to life Alice’s passion to drive key change in perceptions, stereotypes and barriers that black & ethnic minorities are faced with when it comes to swimming.

Alice Kinsella x Ahmad Tea

Every artist desires to be the best they can be, and this is exactly why Ahmad Tea and Alice Kinsella joined forces to tell their story about what it takes. 

European & Commonwealth Champion Gymnast, Alice Kinsella - has been performing artistic gymnastics since she was three years old, and has been perfecting this art ever since.

In 2020, Luxury Tea brand Ahmad Tea, formed a global partnership with Alice to showcase what it takes to become an artist - combining the synergies of excellence and quality, this partnership sees Alice join force with one of the largest Tea producers in the world.